Our Story

 

JAM WITH ATTITUDE? That's right, attitude. All natural fruit jams with a habanero ZING to send your tastebuds dancing.

It started over 30 years ago when best friends, Betsy, and Diane didn’t have much money to spend on holiday gifts but wanted to do something special for friends and family. They found a recipe for jalapeño jelly and decided to make it as their gift. It was different, interesting and friends loved it! That marked the beginning of a holiday tradition. Each year they modified the recipe, using a variety of peppers and fruits. And each year they received more and more compliments and enthusiasm. It became something they looked forward to receiving.

In the winter of 2023, Ida and Yuma, two sisters and family friends of Diane's started their endeavor to continue the legacy of Diane's Sweet Heat. With a passion for maintaining the heart and soul of the brand, they are excited to carry on the tradition of creating bold and flavorful jams.

To learn more about the adventure, follow on Instagram or Facebook and keep an eye out for us at the fairs and festivals.